To convince people to stop eating octopus, the world already tried everything: politely asking. Explaining. Insisting. Begging. And none of it worked. So, we went for the only way left: cursing our audience.
Beware the Octocurse! Stay human. Don't eat octopus.
Role: Creative Director / Creative
British Arrows 2023 - 1 Gold, 6 shortlists
One Show 2023 - 3x Finalist
D&AD 2023 - Merit
Creative Circle 2023 - 1 Silver, 3 Bronze
Editor’s Pick - AdAge
Work of The Week - Little Black Book
Vimeo Staff Pick
Adweek’s The 30 Best Ads of 2022