Cats are nocturnal and they often wake up their owners at 4AM asking for food.
This campaign was created in partnership with sleep scientists to help cat owners get back to sleep.
Using techniques such as ASMR, body scan and meditation, we created a sleep-inducing film and other content and targeted cat owners awake at night and scrolling through their social media.
Youtube Awards 2022: Grand Prix & 2 Golds
